INNOVATIVE TARGETING WITH RESULTS YOU CAN COUNT ON.

HOW WE FIND YOUR CUSTOMER:

Traditionally, marketers have used standard demographics to target their customers, but in today’s marketing world there are so many more options at our disposal.  At Varga we see every door hanger marketing campaign as an opportunity to take advantage of those options.

Our approach to targeting is rooted in our belief that your customers have unique and distinctive characteristics.  To best determine those characteristics, we train our sales staff extensively in targeting techniques using Claritas’ state-of-the-art technology.  Their software helps us identify and define segments of the population who best represent your customers and prospects. 

Predefined or custom profiles are available for all campaigns. These profiles contain index numbers identifying each segment’s propensity to buy your products/services.   These index scores allow us to see who your current customers are, which segments can be developed into new customers, and which segments are unlikely to ever buy/use your product.  This identification process helps us maximize the effectiveness of your door hanger campaign and ultimately increases your return on investment (ROI).

WHAT WE DO WITH YOUR PROFILE:

After completing your targeting profile, we develop maps in your target markets that outline areas most saturated with your targeted segments.  These maps establish where our distribution teams will deliver your door hangers advertising campaign. 

AVAILABLE TARGETING PROFILES FROM CLARITAS:

• PRIZM NE (Lifestyle Profiling)
• CONNEXIONS NE (Measures a household’s willingness to adopt new technology)
• PSYCLE (Measures affluence)
• GENERATION IQ (Age-based)
• CONVERGENCE AUDIT (Telecom and Energy)
• MARKET AUDIT (Banking)
• CONSUMER ELECTRONICS AUDIT

CLARITAS PROFILES ALSO PLUG IN DATA FROM:

• Mediamark Research, Inc.
• Simmons
• Polk
• Nielsen
• Equifax