Real-time GPS tracking, neighborhood by neighborhood ... door by door!
Varga has the ability to commence distribution of media nationwide within 7-10 days of artwork approval. We recommend twenty five thousand unit minimum drops per market and have virtually no limit to the quantities we can deliver. Our goal is to meet your needs no matter how large or small while maintaining cost effectiveness for all parties involved.
After completing your targeting profile, we will develop maps of the most saturated areas of your prospective and current customers. Based on those maps we will deploy our uniformed distribution teams to canvas the area and deliver your “stand-alone” message.
Unlike most of our competitors, Varga distribution teams are managed by Varga Supervisors who are on-location 100% of the time at your target area(s) to ensure accurate and complete delivery of your media. Real-time GPS tracking is used to follow the progress of the distribution crews and we will provide you with daily route completion reports of all the target areas being delivered on that date.
In addition to the crews and supervisors an experienced Varga Auditor will simultaneously be conducting a comprehensive delivery field audit to ensure the integrity and thoroughness of our work each day of the distribution. Upon completion of the campaign an Audit Report including pictures will be forwarded to you for each area we delivered to.
Example: Sketchers Audit Report
Varga has the ability to hand-deliver media to the following precise units of selectivity:
- Zip Codes (5,000-10,000 households)
- Census Tracts (1,600 households)
- Census Block Groups (400 households)
- ½ Census Block Groups (200 households)
Varga can also provide direct mail services to the following precise units of selectivity:
- Zip Codes (5,000-10,000 households)
- Census Tracts (1,600 households)
- Census Block Groups (400 households)
- Zip+4 (8 households that share similar demographic, lifestyle and purchase patterns)
- Your customer list with exact addresses.