FROM BEGINNING TO END, IT’S ALL ABOUT THE RESULTS!
IN THE BEGINNING:
Direct-response media is not an exact science, so it’s important to think of your first door hanger advertising campaign as an experiment. The analytical data we gather will become the foundation for future predictive modeling and will affect the outcome of subsequent programs.
When creating the message for your first door hanger advertising campaign, it is imperative that you include a tempting offer exclusive to the campaign and incorporate a way to track the results. Not only will this allow you to see the true potential of our direct-response media, it will also help us establish who was most influenced by your message.
HOW WE USE THE RESULTS:
Once we’ve established who was most influenced by your message, we can then further customize your targeting profile to exploit the buying patterns of prospective customers that may have previously been out of range. This allows us to improve your maps, which in turn increases response rates. The more programs we run together and the more we refine your targeting, the more growth you will see in your results.
Beyond this predictive modeling, we can also develop a post-campaign analysis report including CPM, CPL, ROI, demographic tracking, geographic tracking, marketing trends, and response and conversion rate analysis.
DON’T JUST TAKE OUR WORD FOR IT – ASK THE EXPERTS.
Upon completion of your distribution, you can also measure the impact and success of your door hanger advertising campaign by using an independent third party for verification of delivery. They can provide phone and/or field verification as well as auditing services at an extra cost to add strength and credibility to our program. We recommend:
- Verified Audit Circulation
900 Larkspur Landing Circle, Suite 295
Larkspur, CA 94965
Phone: 415.461.6006
Facsimile: 415.461.6007
- Pulse Research, Inc.
1675 SW Marlow Avenue, Suite 310
Portland, Oregon 97225 USA
Phone: 800.574.3703
Facsimile: 503.277.2184