Maximizing ROI by measuring the impact and success of your company!
Direct response media is not an exact science; therefore it’s important when conducting your first door hanger campaign to consider it a test. This “test” will be the foundation for future predictive modeling and will affect the outcome of subsequent programs in your on-going effort to gain market share and new customers.
It is imperative when creating the message for your first drop that you include a tempting offer exclusive to the media presented in a creative way to assure a first-rate response. Not only will you see the true potential of our direct response media but you will also be able to track who was most influenced by your message.
After we have established who is buying your product based on the response from your “test” drop we can then further customize your target profile to exploit the buying patterns of prospective customers you may have not been aware of or were not focusing on. As a result we can generate improved demographic maps to enhance response rates in other markets. Clearly the more programs we run together and the more defined we can make your targeting the more growth you will see in your results.
Beyond the future predictive modeling we can also develop a post campaign analysis report that includes the following: CPM, CPL, ROI, demographic tracking, geographic tracking, marketing trends, and response and conversion rate analysis.
Example: Case Study – Sketchers USA
Upon completion of your distribution you can also measure the impact and success of your campaign by using an independent third party for verification of delivery. They can provide phone and/or field verification as well as auditing services at an extra cost to add strength and credibility to our claims. The two companies we recommend are:
- Verified Audit Circulation
900 Larkspur Landing Circle, Suite 295
Larkspur, CA 94965
Phone: 415.461.6006
Facsimile: 415.461.6007
- Pulse Research, Inc.
1675 SW Marlow Avenue, Suite 310
Portland, Oregon 97225 USA
Phone: 800.574.3703
Facsimile: 503.277.2184