With several years of research and experience of door hanger distribution under our belt we have developed multiple checks and balances, as well as strict vendor requirements, to ensure that we get 100% completion of your distribution every time. Listed below are some of our best, key practices:

• We make our expectations crystal clear to our distributors. Each distributor signs a contract prior to campaign execution that outlines everything from a walker code of conduct to where and how the distribution will be carried out for that specific door hanger marketing campaign.
• We require a minimum number of walkers for every crew and determine in advance the maximum number of pieces that can be completed each day. For example: Typical door hanger advertising campaigns are distributed using 7 man crews (1 Driver and 6 Walkers) who are permitted to deliver 5,000 units per day. This is a very reasonable and attainable distribution goal which decreases the probability of product losses.
• We never assign more than 2 crews to 1 auditor (both crews must be distributing in the same geographical area or the ratio is lowered to 1 crew per 1 auditor.) In the beginning we tried to audit as many as 5 crews at a time — we found this practice ineffective and over time we trimmed that number down until we settled on 2 teams maximum per 1 auditor and only in a geographical area that the auditor can effectively manage. This crew-to-auditor ratio accomplishes 2 things: 1: It ensures your entire delivery makes it to its final destination; and 2: It cuts down on complaints — which in turn protects your brand name in the market.
• Our auditors control your product at all times. They never allocate more product to a distribution team than can successfully be delivered in one day. This means the crews do not have access to the product and therefore have no way to hide, throw away or destroy your creative advertisements.
• We take box counts and time walker speeds several times throughout the day from which we calculate an average DPH (door hangers per hour) count for the crew. This DPH allows us to calculate the entire crews’ average time for distribution. This information tells us if walker pace matches the amount of units that have been allocated and distributed for that crew on that day.
• Our “real-time” GPS tracking goes with every walker, every driver, and every auditor on every door hanger campaign. Not every two walkers, not just the drivers — everyone is GPS tracked. This enables us to ensure each team is in the correct area and moving at an appropriate pace. It is also important from a complaint perspective because it allows us to identify in real-time who was delivering on a street where a possible complaint came from and deal with the issue appropriately right then.
• Our distribution management team monitors GPS data, and analyzes walker DPH vs. box counts several times each day from our headquarters.The goal here is to coordinate corporate efforts with the auditors in your distribution area to solve any problems that may arise in the field and look for variances in data from crew to crew to identify and correct potential issues before they grow.